The Burger Bible, an Instagram page blogging about Melbourne’s hottest and best burgers, approached me with a design problem around their identity. I designed their logo in 2015 and then redesigned it this year in 2017. As they expand, I am designing apparel such as t-shirts and caps which are on sale at Queen Victoria Market thanks to new kids on the block, Nvrmind.
I further help mediate their posts and online content.
Culture Bridge Identity Design
Culture Bridge is an independent, non-for-profit, public policy think tank dedicated to researching and finding best practice solutions in relation to cross-cultural interaction and integration issues in Australia.
I was asked by the founder of Culture Bridge to design the logo and identity for the group.
Other included designs were ideas I developed but ultimately were not selected by the client.
X Golf Knox
I began working with X Golf Knox boss Joel Jacobs in a bid to revamp and revitalise various collateral that came with the restaurant-virtual golfing complex.
The first port of call saw me refreshen the business’ menu. From there I also designed the business cards, corporate function brochures, as well as many posters for food and golf specials and events, as well as flyers and online Facebook and Instagram advertisements.
This is an ongoing project.
The designs for the 6.1.17-29.1.17 Contiki hoodie, t-shirt and singlet.
I also used this graphic device for a bag, too.
Paul Sadler Swimland
Delta Airlines Rebrand
A self-initiated project that saw me refreshen the identity and branding for Delta Airlines. The idea behind the warm colours is that Delta ditches the patriotic, cold American blue and adopts a modern look and feel. It still pays tribute to its heritage via the Achemon Sphinx Moth motif (called the 'hybrid') which symbolises Delta Airlines roots in North America, where the particular type of moth lives.