My Journey So Far

I am a 21 year old from Melbourne, Australia currently based in Rowville. My name is Jayden but my friends and family call me "Jay" or "Jay Jay". Growing up I was briefly called "JJ Noodles" after the snack and consequently made my very first email address that very name (it was a dark time)...

I'm most interested in identity design and branding. When I first applied for my Bachelor of Communication Design at Monash University in 2013 I thought I knew what I was getting myself into. To become a graphic designer was my dream job and it still is. If there's something I've learnt in the last three years however, it's that 'graphic design' is just too general a job title for what I want to become. I want to be a designer of dreams, an architect of innovation and an initiator of change. I want my design to not only alter people's perception of the world, but alter the world itself. I believe that we, as designers, have the tools to do just that. As one of my inspirations, Chris Maclean, creative director at RE, once said at a talk I attended, be authentic, make it relevant and most importantly, design for a purpose. When I design, they are the three key points I relay in my head.

I've always known I wanted to be a creative. I'd spend hours a day as a young Grade 2 tacker tracing pictures of dragons and dinosaurs from books I borrowed from my local library. In the couple of years that pursued I was labelled "the drawing genius" and while my classmates loved my drawings of fire-breathing beasts, I knew I wanted to make it into so much more. I developed my passion into wanting to become a cartoonist until I was disheartened by the quality of work I was seeing from professionals. I learnt an important lesson early in Year 10 though, 'don't compare my chapter 1 to someone else's chapter 10'. With my ambition refreshed but my path still anonymous I was discovered the practices of industrial and graphic design in Years 11 and 12 and fell in love with them. My last year of high school saw me get offered a chance to design the Year 12 Formal bits and bobs with the likes of invitations, programmes, place cards and more. I took out the highest honour that year in Digital Media to secure my spot as the highest achiever for that subject. It reflected my love creating things by hand and turning it into something digital. It was then I knew I had found an industry where I knew I'd belong.

When I'm not thinking about design (because let's face it, it's exhausting work) I'm watching the footy and hanging out with mates. For fun, I run an Instagram page with two other friends called @the_burger_bible where we venture around Melbourne in search for the best burger. It's hard but rewarding work... It also gives me a good excuse to check out some of Melbourne's logo scene. I'm a hopeless identity buff and tragic business card collector, I've built up a nice stash of business cards not only from burger joints but from places all over Melbourne. The idea of a business trying to capture their very essence in one small item of design intrigues me.